Navigating the world of sustainability claims has become hard work. When can you claim what and how do we know when claims are legitimate? Our consensus: It comes down to transparency. Companies must show their sustainability data, detail their methods of measuring AND talk about their failures.
We spoke to Femke Lotgerink the sustainability manager of O My Bag, to find out her thoughts on the topic. With her sustainability expertise came a strong commitment to transparency. And a willingness to admit the sustainability actions that still require progress at O My Bag. Sustainability is a multifaceted topic. As Femke puts it, the Amsterdam-based bag company values the focus and direction their environmental data has given them, on their sustainability efforts.
In the episode:
And take a closer look at O My Bag’s sustainability journey via their website.
Don’t forget to connect with our host Hanni Larma on LinkedIn to keep up to date on the latest sustainability topics.
‘Speaking of Sustainability’ is a podcast where we speak to frontrunners, innovators and experts on how they make their field more sustainable.
In our weekly episodes, we share the knowledge, tools, and tactics, that sustainable business leaders need to make an impact. Our topics range from climate science and environmental regulations to internal engagement on sustainability, environmental footprinting, and design.
