The Danger of Sustainability Bubbles and How to Fix Them

Organizations often struggle with effectively communicating the urgency and underlying motives behind their sustainable developments to employees.

But, why is that?

One of the factors that decrease the successful implementation of sustainability- is that top management often perceives sustainability to be something too academic or high-level for other employees to understand.

So- they keep it within their own team/or relevant stakeholders who they feel do understand and don’t involve other employees.

Hence the sustainability bubble.

In the episode my colleagues Toby Liebsch and Zazala Quist explain:

  • Why engaging the whole company with ongoing projects is crucial
  • How to most effectively communicate on sustainability initiatives within your company
  • And why adding a team member might be the answer

Find more on this topic in our knowledge blog:

And connect with our host Hanni Larma on LinkedIn!

‘Speaking of Sustainability’ is a podcast where we speak to frontrunners, innovators and experts on how they make their field more sustainable.

In our weekly episodes, we share the knowledge, tools, and tactics, that sustainable business leaders need to make an impact. Our topics range from climate science and environmental regulations to internal engagement on sustainability, environmental footprinting, and design.

Photo by: Russell Elloway