A Danish Furniture Design Brand on Essentials of Sustainable Product Innovation.

A furniture design brand that has always pride themselves on the longevity of their products. Now Fritz Hansen is ready to take their sustainability efforts to the next level. As everyday use products, to make furniture more sustainable is an essential step. And Fritz Hansen agrees.

We speak to Morten Lund Petersen a sustainability manager, with years of experience leading a consumer brand to a more sustainable path.

In the episode:

  • How do they approach innovation in materials used in their products?
  • Why data management has become a big part of his job.
  • What type of demand signals are they getting from the market?
  • And why being one step ahead is crucial for future-proofing your company.

Keep updated on their progress via their website.

And connect with our host Hanni Larma on LinkedIn!

‘Speaking of Sustainability’ is a podcast where we speak to frontrunners, innovators and experts on how they make their field more sustainable.

In our weekly episodes, we share the knowledge, tools, and tactics, that sustainable business leaders need to make an impact. Our topics range from climate science and environmental regulations to internal engagement on sustainability, environmental footprinting, and design.

Photo by: Russell Elloway