How Saites became the world’s most sustainable denim manufacturer
Challenge: How to use environmental data as a business opportunity
Although Saitex is the most sustainable large scale denim manufacturer, a consumer probably hasn’t heard about their name before. A reason for this that you cannot find their name on your jeans labels. It is always the denim brand with their name on the label and not their suppliers. This doesn’t give the manufacturer much room to differentiate while Saitex is in fact very different than their competitors. While Saitex has many state of the art technologies and processes, a brand made decision about the design could sometimes mean that a less sustainable process or denim finish needs to be used. A designer simply doesn’t have the tools or data to make this choice.
"We are trying to get our message out there. However, nobody knows who makes their garments."
Solution: Environmental Data
Saitex always tracked their consumption in terms of water, energy and chemical use. They could however not assign this to individual garments. By doing this Saitex can really see what impact a design or product group has. This helps to see where the focus needs to go and where the biggest improvement potentials are to be made. Environmental data will give Saitex the possibility to engage with their clients and convince customers to choose more sustainable designs.
"We do focus a lot on environmental responsibility but ultimately it is all about the people that make the garments"
Our teams of Environmental Specialists and Business Consultants are experienced in both, Sustainability and Business Management. Because they combine the best of both worlds, they can help you set your business up for the future.
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