From zero to a clear reduction strategy – this is how the 2nd largest egg producer in the US took ownership of their product footprint using Ecochain with little to no expertise.
“I knew nothing about Scope 3 reporting before we got started. But once we committed, we got rolling, and it was so much easier than I thought it would be.”
— Doster Harper, Director of Sustainability, Rose Acre Farms
As the second-largest egg producer in the United States, Rose Acre Farms plays a major role in food supply chains across the country. With a wide range of egg products, the company needed a better way to measure the environmental impact of their production process – not just at a company level, but product by product.
As Director of Sustainability, Doster leads the company’s mission to improve its impact on people, planet, and poultry. But turning that mission into measurable progress came with its challenges.
“Allocating the environmental impact of each stage in our production to just one product and even one amount of that product was more difficult than we realized.”
The challenge: Moving away from broad company-level insights
“Ecochain software was very navigable, user-friendly, and their specialists were very helpful in our journey.”
— Doster Harper, Director of Sustainability, Rose Acre Farms
Rose Acre Farms chose Ecochain’s software after reviewing its proven track record and robust methodology. The goal? To go from broad emissions reporting to precise insights that could pinpoint sustainability hotspots within their operations.
“Ecochain enabled us with the resources and tools to allocate our production process to a single product. That gave us the clarity to calculate an accurate carbon footprint, down to the kilogram.”
The result was transformational. With Ecochain, the Rose Acre team could move beyond company-wide estimates and dig into stage-specific insights for each product’s footprint.
This visibility unlocked a measurable, achievable reduction strategy that the entire organization could get behind.
“It helps us all be better – and collaborate to take action together.”
Ecochain turned what once felt like a daunting journey – Scope 3 reporting and full LCA analysis – into an accessible, navigable experience. And with Ecochain’s expert support at every step, Doster and the team were empowered to take ownership of their carbon footprint, even with limited expertise.
You can do it too
Doster’s message to other sustainability leaders is simple:
“Yes, it feels intimidating at first. But once you commit yourself and apply the tools Ecochain provides, you’ll realize you’re fully capable of owning your impact.”
Rose Acre Farms’ journey is a reminder that big impact starts with small clarity – and that with the right partner and tools, even the most complex sustainability challenges become achievable.
