{"id":2009,"date":"2020-11-25T13:44:29","date_gmt":"2020-11-25T12:44:29","guid":{"rendered":"https:\/\/ecochain.com\/blogs\/the-one-thing\/"},"modified":"2025-03-26T11:59:53","modified_gmt":"2025-03-26T11:59:53","slug":"biggest-impact-on-sustainability","status":"publish","type":"post","link":"https:\/\/ecochain.com\/nl\/blog\/biggest-impact-on-sustainability\/","title":{"rendered":"The Biggest Impact on Sustainability That Nobody Talks About"},"content":{"rendered":"<p>When we conducted the interviews for our Frontrunner Report \u201cSpirits of the Future\u201d, I also talked to Tim Etherington-Judge, the co-founder of <a href=\"https:\/\/www.avallenspirits.com\/\">Avallen Spirits, a Calvados brand from France.<\/a><\/p>\n<p>After we\u2019d talked about the ins and outs of how Avallen Spirits had reduced the impact of their Calvados, Tim said something that really stood out to me:<\/p>\n<blockquote class=\"wp-block-quote\"><p><em>It\u2019s really a part of our company culture. In every decision, we sit down\u2026 and think: What could be the most sustainable solution for this?\u201d<\/em><\/p><\/blockquote>\n<p>This <em>sounds<\/em> like an obvious take. But think for a second:<\/p>\n<p>Can you think of a company (with more than 5 full-time employees) that <em>really <\/em>practices this way of thinking?<\/p>\n<p>There\u2019s a lot to be said about the approaches you can take \u2013 from an engineering perspective \u2013 to make your processes more sustainable. But at the end of the day, environmental impact is like any other topic:<\/p>\n<p>If you have no experience with it, you won\u2019t be very successful in the long run.<\/p>\n<p>Let\u2019s quickly break down how Tim and his team practice this philosophy.<\/p>\n<h2 class=\"wp-block-heading\">Raw materials<\/h2>\n<p>Avallen Spirits chose apples as a raw ingredient mainly due to the low environmental impact. And this has trickled down their entire value chain. They could\u2019ve gone for grains instead (and another kind of liquor), but this would have meant a higher overall impact.<\/p>\n<h2 class=\"wp-block-heading\">Production process<\/h2>\n<p>Instead of using ready-made machinery, Tim and his team instead rely on biomass from their apples to produce the energy needed for the distillation process.<\/p>\n<h2 class=\"wp-block-heading\">Advertising materials<\/h2>\n<p>Avallen\u2019s advertising materials (and packaging labels) are also based on apple starch and completely degradable. Liquor brands heavily rely on point-of-sale advertising in bars and shops \u2013 with an often overlooked impact at the material waste level.<\/p>\n<h2 class=\"wp-block-heading\">Taking the extra step<\/h2>\n<p>Many smaller businesses make use of extremely sustainable processes.<\/p>\n<p>But the bigger the companies grow, the harder this becomes. Because it\u2019s more difficult to pull off when <em>scale<\/em> comes into play. But more importantly: Because sustainability doesn\u2019t have a seat at every table.<\/p>\n<p>I\u2019m preaching to the choir if you\u2019re reading this as a sustainability manager, because <a href=\"https:\/\/ecochain.com\/blog\/13-capacity-building-tactics-that-fire-up-environmental-awareness-in-your-company\/\">capacity building<\/a> is usually a big part of their job.<\/p>\n<p>Just imagine the last decision you agreed upon with your team: What if sustainability would\u2019ve been a key concern there? Would you have really launched that product? That campaign? Could you have improved the production process? And what was the impact that your more efficient production model has on the environment?<\/p>\n<p>It\u2019s not always black and white. But the next time you make a business decision \u2013 even if it\u2019s just in a Zoom call \u2013 ask yourself the same question that Tim asks himself all the time:<\/p>\n<p><em>Is this really the most sustainable thing you can do?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we conducted the interviews for our Frontrunner Report \u201cSpirits of the Future\u201d, I also talked to Tim Etherington-Judge, the co-founder of Avallen Spirits, a Calvados brand from France. After we\u2019d talked about the ins and outs of how Avallen Spirits had reduced the impact of their Calvados, Tim said something that really stood out [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":2010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[],"industries":[14,15,16,17,18],"use-cases":[20],"departments":[25,26,27,28,29],"class_list":["post-2009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other","industries-apparel","industries-construction","industries-food-beverage","industries-other","industries-packaging","use-cases-ecodesign","departments-commercial","departments-other","departments-production","departments-rd","departments-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The one thing with sustainability that nobody talks about - Ecochain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecochain.com\/nl\/blog\/biggest-impact-on-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The ONE thing with the biggest impact on sustainability... that nobody talks about\" \/>\n<meta property=\"og:description\" content=\"There is one thing that every company can do to become more sustainable, and it doesn&#039;t cost a thing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ecochain.com\/nl\/blog\/biggest-impact-on-sustainability\/\" \/>\n<meta property=\"og:site_name\" content=\"Ecochain\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-25T12:44:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-26T11:59:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ecochain.com\/wp-content\/uploads\/2023\/05\/tim.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1217\" \/>\n\t<meta property=\"og:image:height\" content=\"924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zazala Quist\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Biggest Impact on Sustainability That Nobody Talks About\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zazala Quist\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ecochain.com\\\/nl\\\/blog\\\/biggest-impact-on-sustainability\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ecochain.com\\\/nl\\\/blog\\\/biggest-impact-on-sustainability\\\/\"},\"author\":{\"name\":\"Zazala Quist\",\"@id\":\"https:\\\/\\\/ecochain.com\\\/nl\\\/#\\\/schema\\\/person\\\/11775f76b87eb39cd870cb7c1ac1f354\"},\"headline\":\"The Biggest Impact on Sustainability That Nobody Talks About\",\"datePublished\":\"2020-11-25T12:44:29+00:00\",\"dateModified\":\"2025-03-26T11:59:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ecochain.com\\\/nl\\\/blog\\\/biggest-impact-on-sustainability\\\/\"},\"wordCount\":476,\"publisher\":{\"@id\":\"https:\\\/\\\/ecochain.com\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ecochain.com\\\/nl\\\/blog\\\/biggest-impact-on-sustainability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ecochain.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/tim.jpg\",\"articleSection\":[\"Other\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ecochain.com\\\/nl\\\/blog\\\/biggest-impact-on-sustainability\\\/\",\"url\":\"https:\\\/\\\/ecochain.com\\\/nl\\\/blog\\\/biggest-impact-on-sustainability\\\/\",\"name\":\"The one thing with sustainability that nobody talks about - 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