{"id":16107,"date":"2025-04-02T13:09:27","date_gmt":"2025-04-02T13:09:27","guid":{"rendered":"https:\/\/ecochain.com\/?p=16107"},"modified":"2025-04-03T11:01:20","modified_gmt":"2025-04-03T11:01:20","slug":"win-business-and-stay-ahead-of-competition-with-wavin","status":"publish","type":"post","link":"https:\/\/ecochain.com\/nl\/blog\/win-business-and-stay-ahead-of-competition-with-wavin\/","title":{"rendered":"6 tips on how to leverage sustainability to win business and stay ahead of competition with Wavin"},"content":{"rendered":"
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We hosted a webinar together with Wavin<\/strong>\u2013a global leader in innovative water management, heating, and infrastructure systems. Wavin operates in 25 European countries and has global networks worldwide: in Asia, Australia, Africa, Latin America, the Middle East, and North America.<\/span><\/span><\/p>\n<\/div>\n

Here’s what we learned from this insightful conversation with Jan van Rompay, Director Global Sustainability at Wavin,<\/strong> and Ieke Bak, EPD & LCA Expert at Ecochain<\/strong>.<\/span><\/p>\n

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6 takeaways from the webinar<\/h2>\n

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1. Things don’t have to be perfect. Start small: you\u2019ll learn, adapt, and get valuable insights as you go.<\/h2>\n
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Wavin\u2019s EPD journey began with a single tender request in 2019. They didn\u2019t have all the answers, but they acted early.<\/p>\n<\/div>\n

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Today, they\u2019ve scaled up to thousands of verified product footprints across Europe and beyond. So start early and figure it out in the process.<\/p>\n

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2. EPDs are more than just compliance; it can win business.<\/h2>\n
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Wavin is strategic about their use of EPDs. In regions without strict regulation (like Latin America), Wavin uses EPDs to boost credibility and win green building projects.<\/p>\n

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\u201cThere\u2019s so much sensitivity around greenwashing. Data from EPDs lets us make real, credible claims,\u201d says Jan van Rompay, Director Global Sustainability at Wavin.<\/span><\/em><\/h4>\n

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3. Empower your sales team with concise material that helps them explain complex topics easily.<\/h2>\n

Commercial teams at Wavin use a one-pager that helps them confidently explain environmental data during client meetings. If you want to convert prospects into customers, make the conversation about sustainability <\/span>practical and actionable.\u00a0<\/span><\/p>\n

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4. Make EPDs part of your product development process.<\/h2>\n
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Wavin no longer does one-off EPD projects. They\u2019re now a default part of their product development.<\/p>\n

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\u201cWe didn\u2019t want to react to every new request. We chose to be proactive, standardizing EPDs across our portfolio.\u201d<\/span><\/em><\/h4>\n

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Considering environmental data from the start helps Wavin avoid delays, comply with regulations, and achieve long-term goals.<\/p>\n

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5. Build strategic partnerships<\/h2>\n
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Wavin has been collaborating with Ecochain for a long time.<\/p>\n<\/div>\n

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Together, we don\u2019t just deliver reports\u2014we share our learnings, train teams, and scale across regions. Find great people to work with and improve together.<\/p>\n

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\u201cIt helps tremendously that Ecochain knows our production processes and materials. Without that context, mistakes happen.\u201d\u00a0<\/span><\/em><\/h4>\n

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6. Focus on the bigger picture and don\u2019t get bogged down by details<\/h2>\n
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Clarity comes from doing. Define your product scope, pick a starting point, and learn as you go. Starting early is what gets you ahead.<\/p>\n

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\u201cDon\u2019t let the complexity stop you. Start. Pick your first products. Learn. And always remember\u2014this is about transforming to a low-carbon economy.\u201d<\/span><\/em><\/h4>\n

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Jan van Rompay also urged companies to think <\/span>beyond compliance<\/b>:<\/span><\/p>\n

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\u201cEPDs aren\u2019t just paperwork. They\u2019re insights you can use to make better decisions, improve products, and build trust.\u201d<\/span><\/em><\/h4>\n

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