{"id":2206,"date":"2020-06-25T14:26:28","date_gmt":"2020-06-25T12:26:28","guid":{"rendered":"https:\/\/ecochain.com\/blogs\/these-food-companies-put-their-carbon-footprint-on-their-packaging\/"},"modified":"2025-03-26T11:59:56","modified_gmt":"2025-03-26T11:59:56","slug":"these-food-companies-put-their-carbon-footprint-on-their-packaging","status":"publish","type":"post","link":"https:\/\/ecochain.com\/de\/blog\/these-food-companies-put-their-carbon-footprint-on-their-packaging\/","title":{"rendered":"These Food Companies Put Their Carbon Footprint On Their Packaging"},"content":{"rendered":"

Different food products have different carbon footprints. That is an obvious fact. 10 kg of CO\u2082 translates to 24 avocados, 32 kg of oats \u2013 but only 370 g of steak.<\/p>\n

Consumers can\u2019t compare footprints \u201con the go\u201d<\/h2>\n

Nutritional labels have been present on packaging as long as most of us can remember.<\/p>\n

It\u2019s easy to understand the caloric value of a product, its protein, fiber, and fat contents, and the ingredients it was made from. And for a good reason: Consumers should be able to make informed choices about which kinds of products they purchase.<\/p>\n

So.<\/p>\n

Why is carbon labeling not common practice? Why is it so hard for us to compare different slices of cheese, meats, bananas, and grapes to each other? Why can\u2019t we \u2013 literally \u2013 compare the carbon footprint of apples and oranges?<\/p>\n

Product footprints and Life Cycle Assessment: A practice that requires commitment<\/h2>\n

Carbon labels are not common practice for three main reasons:<\/p>\n

    \n
  1. They are not legally required in any country, and they\u2019re not necessarily boosting sales<\/a> (to end consumers \u2013 throughout the value chain, different parties are definitely interested in product footprints)<\/li>\n
  2. They can\u2019t just be created \u201con the fly\u201d. Conducting a Life Cycle Assessment<\/a> means embracing an ISO-normed process with scientific weight \u2013 something that you will actually need to spend time on.<\/li>\n
  3. It takes away space on the product packaging \u2013 space that can be painfully valuable for other claims.<\/li>\n<\/ol>\n

    So, why would a company ever include the carbon footprint on its food packaging?<\/p>\n

    The answer: Because the legislative and competitive pressure got too high (we have a negative example for this later in the article) \u2013 or because they actually care.<\/p>\n

    In this article, we\u2019ll show you four examples of food companies that put transparency first and include the CO\u2082 footprint of their products on their packaging.<\/p>\n

    Avallen Spirits: \u2018Bee positive\u2019<\/h2>\n

    Our planet-positive customer Avallen Spirits<\/a>, used their environmental footprint results to create a new label showcasing it\u2019s carbon footprint on their bottles. The aim: set new sustainability benchmarks for the drinks industry.<\/p>\n

    The new label showcases how they are climate positive. They remove 2.73kg CO2-eq greenhouse gas emissions from the atmosphere per 70cl of their spirit. They also discuss packaging materials and details of their charitable donations via 1% for the Planet<\/a>\u00a0to\u00a0Bumblebee Conservation Trust<\/a>.<\/p>\n

    <\/h2>\n
    \"\"
    Environmental facts on bottle labels (including carbon footprint) \u2013 \u00a9Avallen Spirits<\/figcaption><\/figure>\n

    Oatly: \u201cShow us your numbers\u201d<\/h2>\n
    \"Oatly
    Oatly \u2013 Product Footprint Comparison \u00a9Oatly<\/figcaption><\/figure>\n

    Swedish oat milk avantgarde Oatly<\/a> ran a big campaign around their product footprint. Under the headline \u201cFood industry \u2013 show us your numbers\u201d, they speak out about their footprint and encourage others to follow. The campaign<\/a> created a big media echo in 2019.<\/p>\n

    With only 0,35 kg CO\u2082 \u2013 equivalent<\/a>, Oatly\u2019s products are much more sustainable than cow\u2019s milk \u2013 a fact that the company uses heavily in their advertising to convince potential clients of the benefits of their products. Their analysis included even the packaging and transport phase of their products.<\/p>\n

    \"Oatly
    Oatly \u2013 Carbon Footprint on Packaging \u00a9Oatly<\/figcaption><\/figure>\n

    Oatly made use of a Life Cycle Assessment conducted by a Swedish partner. You can read the entire documentation of the process on their website<\/a>.<\/p>\n

    Quorn: Transparent meat replacements<\/h2>\n

    In 2020, British meat replacement giant Quorn<\/a> joined Oatly in their fight for more transparency. Quorn produces meat replacements, mainly based on mushrooms.<\/p>\n

    In a similar fashion, they added their CO\u2082 footprint to their packaging. To make the comparison between different products easier, Quorn is always communicating their carbon dioxide equivalent per kg \u2013 just like oatly. Now we can see that 1 kg of Quorn Mince accounts for about 1,3 kg of CO\u2082, while 1 liter of Oatly accounts for 0,35 kg of CO\u2082.<\/p>\n

    Of course, you also have to consider the nutritional value. Quorn\u2019s products are packed with a significant amount of protein, while oat milk is mostly based on water. But with full footprint transparency, this is finally possible!<\/p>\n

    \"Quorn's
    Quorn\u2019s carbon footprint on their packaging \u00a9Quorn<\/figcaption><\/figure>\n

    Veganz: Vegan food with a mission<\/h2>\n

    Founded in 2011 by former Daimler manager Jan Bredack, Germany-based Veganz<\/a> has gained significant traction in the German food wholesale. They strive to be fully transparent \u2013 about their pricing as well as their footprint.<\/p>\n

    Thus, they collaborated with a company called eaternity in order to be transparent not only about their carbon footprint, but also about their usage of water, rainforest, and animal welfare.<\/p>\n

    \"Veganz
    Veganz Eaternity Label \u00a9Veganz<\/figcaption><\/figure>\n

    Unilever: Putting carbon labels on 70.000 products<\/h2>\n

    Dutch food producer Unilever announced just this month that they will add carbon labels to all of their 70.000 products \u2013 a big commitment. They didn\u2019t yet clarify a time goal for this. This initiative is part of their green ambition plan, which also entails a supply chain without deforestation, 1 billion \u20ac investments in green projects and a completely carbon neutral supply chain by 2039.<\/p>\n

    Tesco: The want-to-be frontrunner, that wasn\u2019t<\/h2>\n

    In 2007, British supermarket giant Tesco pledged to add carbon labels to more than 70.000 products. In 2012, they retracted from that idea<\/a> \u2013 \u201cblaming the amount of work involved and other supermarkets for failing to follow its lead\u201d. Apparently, the plan was to be on the forefront of a movement, but the movement never came. The three impact-driven examples show that it\u2019s absolutely possible to go ahead with carbon labeling \u2013 even if the competition is still sleeping.<\/p>\n

    Nestl\u00e9: Will they follow through?<\/h2>\n

    Nestl\u00e9 is one of the biggest food producers in the world, and in April, they communicated they \u201cconsidered to put carbon labels on their products\u201d<\/a>. Let\u2019s see if they will go through \u2013 other companies are already in motion.<\/p>\n

    Which other food companies are transparent about their CO\u2082 footprint?<\/p>\n","protected":false},"excerpt":{"rendered":"

    Different food products have different carbon footprints. That is an obvious fact. 10 kg of CO\u2082 translates to 24 avocados, 32 kg of oats \u2013 but only 370 g of steak. Consumers can\u2019t compare footprints \u201con the go\u201d Nutritional labels have been present on packaging as long as most of us can remember. It\u2019s easy […]<\/p>\n","protected":false},"author":89,"featured_media":2207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[],"industries":[18],"use-cases":[21],"departments":[25],"class_list":["post-2206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other","industries-packaging","use-cases-lca","departments-commercial"],"acf":[],"yoast_head":"\nThese food companies put their footprint on their packaging<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecochain.com\/de\/blog\/these-food-companies-put-their-carbon-footprint-on-their-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These food companies put their carbon footprint on their packaging\" \/>\n<meta property=\"og:description\" content=\"For consumers, it's hard to compare the carbon footprint of different food products. 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