{"id":2054,"date":"2020-09-02T10:07:35","date_gmt":"2020-09-02T08:07:35","guid":{"rendered":"https:\/\/ecochain.com\/blogs\/brewdog-5-steps-carbon-negativity\/"},"modified":"2025-03-26T11:59:55","modified_gmt":"2025-03-26T11:59:55","slug":"brewdog-5-steps-carbon-negativity","status":"publish","type":"post","link":"https:\/\/ecochain.com\/de\/blog\/brewdog-5-steps-carbon-negativity\/","title":{"rendered":"The 5 Steps BrewDog Took To Become Carbon Negative"},"content":{"rendered":"

Last week \u2013 at the 26th of August \u2013 BrewDog\u2019s CEO James Watt announced that the Scottish brewery is now the \u201cWorld\u2019s first carbon negative beer business\u201d.<\/p>\n

\"\"<\/figure>\n
<\/div>\n

BrewDog\u2019s Punk IPA is a household name in the craft beer industry, and with an\u00a0estimated 2019 revenue<\/a>\u00a0of 300 million US$, the company is on its way to become a top player in the beer business.<\/p>\n

Purpose + Action = Carbon Negative?<\/h2>\n

BrewDog has always put value on social and environmental impact, and has had one or the other viral PR stunt (take their last fight with Aldi UK as an example) \u2013 but becoming a carbon negative business at that scale is an impressive feat.<\/p>\n

In 2019, the company emitted 67,951 tons of CO2 \u2013 that\u2019s the carbon budget for 34.000 people on earth \u2013 so becoming carbon negative and reaching the company\u2019s eventual goal to sequester twice the amount of carbon that they emit isn\u2019t a small feat.<\/p>\n

So let\u2019s walk through the 5 steps that BrewDog took in order to reach that goal.<\/p>\n

What does carbon negativity mean?<\/h2>\n

In case you\u2019re not familiar with the concept \u2013 carbon negativity means simply that the company now takes more carbon out of the atmosphere than it generates.<\/p>\n

This doesn\u2019t mean that the company doesn\u2019t emit any carbon emissions. It simply means that all the carbon emissions are being compensated, or in BrewDogs case, even overcompensated.<\/p>\n

Step 1 to Carbon Negativity: Measure your Scope 3 Impact<\/h2>\n

How can you know if you\u2019re carbon negative? You have to first understand how much carbon you emit, and what your company\u2019s carbon footprint is.<\/p>\n

\"BrewDog<\/a>
Carbon impact of BrewDogs\u2019s value chain, as shown in their sustainability report. \u00a9BrewDog<\/figcaption><\/figure>\n
<\/div>\n

The challenge for BrewDog, and most other companies, are\u00a0Scope 3 emissions<\/a>: More than 80% of most companies\u2019 emissions stem from their up- and downstream value chain, and not their own production.<\/p>\n

So to accurately assess the carbon footprint, BrewDog had to also measure the footprint of their suppliers. This can be challenging, as they admitted.<\/p>\n

Any carbon footprint analysis is based on a number of best estimates and this is not an exact science.<\/p>\n

BrewDog Sustainability Report<\/em><\/cite><\/p><\/blockquote>\n

<\/div>\n

Step 2: Switch your energy to green energy<\/h2>\n

This sounds obvious, but it can be harder than you think. Especially manufacturing companies require\u00a0a lot<\/em>\u00a0of energy for their processes.<\/p>\n

Green energy has to not only be available, but also be available at competitive prices in order to not put a strain on the business cashflow.<\/p>\n

BrewDog managed to switch their main source of energy to wind energy.<\/p>\n

All of the electricity used to brew BrewDog beer in the UK comes directly from local wind turbines. Never have we appreciated the Scottish weather more. Our bars are now also powered by wind turbines too.<\/p>\n

BrewDog Sustainability Report<\/em><\/cite><\/p><\/blockquote>\n

<\/div>\n
\"Wind
Wind energy<\/figcaption><\/figure>\n
<\/div>\n

Step 3: Recycle and repurpose waste<\/h2>\n

In any process, there\u2019s waste. And in brewing, there\u2019s a lot of it: Just think of all the grains and water involved along the manufacturing value chain.<\/p>\n

Incorporating methodologies of the\u00a0circular economy<\/a>\u00a0plays an important role in this step \u2013 repurpose, reuse, recycle \u2013 every little step helps.<\/p>\n

Most of these wastes have to be taken into consideration separately, but two things about BrewDogs strategy stood out.<\/p>\n

Turn waste water into pure water with an anaerobic digester<\/h3>\n

Using an anaerobic digester, BrewDog is now turning the waste water from their production processes into clean water and energy. That\u2019s an approach we have seen work in many other businesses, too \u2013 one of our clients used an anaerobic digester to turn agricultural waste into energy.<\/p>\n

Use CO\u2082 fermentation to carbonate drinks<\/h3>\n

Fermentation produces CO\u2082. BrewDog used that CO\u2082 to carbonate their beers \u2013 a win-win.<\/p>\n

One of our clients,\u00a0Lightweight Containers, approached that problem in a similar fashion: Thanks to an environmental analysis, we identified that 81% of the plastic granules could be reused in the production process. This is not only more sustainable, but also creates actual economic gains.<\/p>\n

Step 4: Carbon capture<\/h2>\n

So far, BrewDog has only reduced emissions. But how do they go beyond that and actually become carbon negative?<\/p>\n

For that reason, BrewDog launched the BrewDog forest \u2013 they purchased an area in the Scottish highlands that will become a dense forest. Every tree stores CO\u2082, so by planting more trees, BrewDog can compensate for more CO\u2082 than the company emits.<\/p>\n

With about 2200 acres of land, the company wants to create a biodiverse environment.<\/p>\n

\"BrewDog
BrewDog management showcasing the area of their new forest<\/figcaption><\/figure>\n

Step 5: Build capacity and empower others to drive sustainable change<\/h2>\n

Capacity building means building competencies and awareness for others to drive sustainable change. It follows the \u201cteach a man to fish\u201d methodology \u2013 don\u2019t do it for them, but help them to do it themselves and accelerate the movement.<\/p>\n

BrewDog tackles that issue by using their forest to also host workshops and build awareness initiatives to further promote their cause.<\/p>\n

You can also find more information and data about their carbon negativity effort in their\u00a0sustainability report<\/a>, conducted by Mike Berners-Lee, their scientific advisor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week \u2013 at the 26th of August \u2013 BrewDog\u2019s CEO James Watt announced that the Scottish brewery is now the \u201cWorld\u2019s first carbon negative beer business\u201d. BrewDog\u2019s Punk IPA is a household name in the craft beer industry, and with an\u00a0estimated 2019 revenue\u00a0of 300 million US$, the company is on its way to become […]<\/p>\n","protected":false},"author":89,"featured_media":2055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[],"industries":[16],"use-cases":[23],"departments":[29],"class_list":["post-2054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other","industries-food-beverage","use-cases-sustainability-claims","departments-sustainability"],"acf":[],"yoast_head":"\nThe 5 Steps BrewDog took to become carbon negative - Ecochain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecochain.com\/de\/blog\/brewdog-5-steps-carbon-negativity\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 5 Steps BrewDog took to become carbon negative\" \/>\n<meta property=\"og:description\" content=\"Last year, the Scottish craft brewery emitted 68.000 tons of CO\u2082. 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