![\"Sustainability](\"https:\/\/ecochain.com\/wp-content\/uploads\/2023\/05\/SustainabilityFlywheel-1024x726-1.png\")
Sustainability Maturity Model: More than just lip service<\/h2>\n
The Flyhweel<\/em> is a framework to improve your environmental performance based on data. But many processes require more than just data. Sustainable change can only be driven when the three value pillars of a sustainable business are aligned: Motivation<\/em>, Accountability<\/em>, and Ownership<\/em>. That\u2019s what we\u2019re assessing with the Sustainability Maturity Path, a model originally created by PWC and adopted by us.<\/p>\n The motivation behind a business\u2019 environmental decisions is the key to understand its activities. In the beginning, activities are entirely driven through external market forces (regulations, customer demand), while in later stages, the company is internally driven to create sustainable change.<\/p>\n A company doesn\u2019t act with the environment in mind. Since most industries have some form of environmental regulation, this would be an exception<\/p>\n If a company\u2019s environmental decision making is driven by compliance, it\u2019s solely to reduce operational risk and to comply to regulations.<\/p>\n When a company complies to the expectations of outside market forces, it is motivated by Obligation.<\/em> That can be the case when customers are demanding certain products, proof, or validations. The company is not motivated by internal forces yet, but by outside market forces. However, it is acting more proactively than just to comply with regulations.<\/p>\n Many companies realize that Environmental Process Optimization can actually lead to operational cost savings. That doesn\u2019t mean they\u2019re purpose-driven, but they actively try to reduce harm in order to become more efficient. That is usually the stage in which full-time sustainability personnel takes ownership of the processes (more on ownership later).<\/p>\n When a company actively pursues sustainable innovation and views it as brand enhancement, it starts to be driven more from an internal perspective. The leadership team is highly bought into sustainability as a management philosophy, and sustainability becomes a driver for long-term viability of the business. Innovative products or business models are actively pursued.<\/p>\n Purpose-driven companies are aiming to create value for society and the environment beyond business economics. They are often founded with that purpose specifically in mind. Sustainability is not a factor<\/em> to consider, but the main factor in any decision made in the business. That doesn\u2019t mean that the company\u2019s not aiming to be profitable \u2013 it simply means that compromises are the exception, not the norm.<\/p>\n <\/p>\n Learn to create products – fit to fight climate change. In this guide we share tips from product designers. And the 3 steps to creating environmentally sustainable products – guided by environmental data.<\/p>\n<\/div>\n<\/div>\n![\"Sustainability](\"https:\/\/ecochain.com\/wp-content\/uploads\/2023\/05\/SML_small.png\")
<\/a><\/figure>\nMotivation: Why are you acting on your environmental performance?<\/h3>\n
Stage 0: Disregard<\/h4>\n
Stage 1: Compliance<\/h4>\n
Stage 2: Obligation<\/h4>\n
Stage 3: Efficiency<\/h4>\n
Stage 4: Leadership<\/h4>\n
Stage 5: Purpose<\/h4>\n
Beginners Guide:<\/h1>\n<\/div>\n<\/div>\n
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