{"id":22062,"date":"2026-05-22T14:46:50","date_gmt":"2026-05-22T12:46:50","guid":{"rendered":"https:\/\/ecochain.com\/?post_type=customers&#038;p=22062"},"modified":"2026-05-22T14:46:50","modified_gmt":"2026-05-22T12:46:50","slug":"how-koninklijke-van-wijhe-verf-scaled-70-verified-epds-and-turned-product-footprint-data-into-innovation-with-ecochain","status":"publish","type":"customers","link":"https:\/\/ecochain.com\/de\/customers\/how-koninklijke-van-wijhe-verf-scaled-70-verified-epds-and-turned-product-footprint-data-into-innovation-with-ecochain\/","title":{"rendered":"How Koninklijke Van Wijhe Verf scaled 70+ verified EPDs and turned product footprint data into innovation with Ecochain"},"content":{"rendered":"<p><a href=\"https:\/\/vanwijheverf.nl\/nl\/home\/\"><span style=\"font-weight: 400;\">Van Wijhe Verf<\/span><\/a><span style=\"font-weight: 400;\">, a Dutch paint and coatings manufacturer, needed to move from fragmented product footprint calculations to a scalable, verification-ready EPD approach. When market demand for transparency increased, their existing setup could not support portfolio-wide publication or defensible raw material modeling. With Ecochain, they built a structured LCA foundation that enabled them to scale EPDs, identify product hotspots, and embed sustainability into procurement and product development decisions.<\/span><\/p>\n<h2>The Challenge: Data fragmentation blocking portfolio-scale EPDs<\/h2>\n<p><span style=\"font-weight: 400;\">Van Wijhe Verf has taken sustainability seriously for years. As early as 2010, the company made a clear decision: if you want to steer on sustainability, you need numbers. Without data, sustainability remains a story \u2013 not something you can manage, improve, or defend. Becoming B Corp certified reinforced that commitment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Rik Koelma, Sustainability Data Analyst, stepped into his role in 2023, market expectations were shifting fast. Construction companies and real estate developers started increasingly asking for <\/span><a href=\"https:\/\/ecochain.com\/epd\/\"><span style=\"font-weight: 400;\">Environmental Product Declarations (EPDs)<\/span><\/a><span style=\"font-weight: 400;\">. Not because <\/span><a href=\"https:\/\/ecochain.com\/blog\/cpr-regulation-why-manufacturers-cant-afford-to-ignore-it\/\"><span style=\"font-weight: 400;\">CPR regulation<\/span><\/a><span style=\"font-weight: 400;\"> strictly required it yet, but because their own sustainability targets demanded transparency in tenders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Internally, Rik realized the existing setup was not built for what was coming next. The company needed to move from isolated calculations to a scalable, verification-ready product impact foundation.<\/span><\/p>\n<h3 style=\"margin-top: 20px;\">The four key challenges Van Wijhe Verf faced<\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fragmented systems with one-person dependency<\/b><span style=\"font-weight: 400;\"> \u2013 The previous internal setup relied on manual processes and complex technical infrastructure that few people could understand or maintain. This created knowledge silos where only one person could operate the system, making it impossible to scale, train others, or continue the work if that person left.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Incomplete Scope 3 coverage<\/b><span style=\"font-weight: 400;\"> \u2013 Van Wijhe Verf already had Scope 1 and 2 under control, gas consumption and electricity were being tracked properly. They had also been doing some Scope 3 work, including product-level LCA modeling. However, when working toward more complete EPD reporting, it became clear that certain Scope 3 categories were still missing. One example Rik flagged was the upstream impact of solvents used in paint formulations. The goal was to close these remaining gaps, not to rebuild their footprint approach from scratch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No direct access to LCI databases for filling primary data gaps <\/b><span style=\"font-weight: 400;\">\u2013 Primary product data often isn&#8217;t available when doing a life cycle assessment, and without direct access to established life cycle inventory (LCI) databases like ecoinvent or Nationale Milieudatabase (NMD), the alternative is often guesswork \u2013 generic reference data that doesn&#8217;t reflect actual production methods. This was Rik\u2019s reality. Modeling product footprints was possible, but not fully defensible. To build verification-ready models at scale, Rik needed LCA software with built-in access to those databases \u2013 so that where primary data was missing, structured secondary data could fill the gap without compromising accuracy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No scalable, verification-ready foundation for EPDs<\/b><span style=\"font-weight: 400;\"> \u2013 Moving from calculating a few product footprints to publishing dozens of verified EPDs required detailed raw material modeling that could withstand third-party audits. Their existing setup wasn\u2019t structured to document, organize, and reuse that level of detail across the full portfolio in a way verifiers would accept \u2013 making it difficult to scale from individual calculations to verification-ready EPDs at volume.<\/span><\/li>\n<\/ol>\n<blockquote><p><b>\u201cI was completely focused on data processing \u2013 just computer work, computer work. At the end of the day, it keeps running through your head. And at the same time, real estate companies were increasingly asking: \u2018Do you have EPDs for your products?\u2019. That\u2019s when I realized we needed a structured solution like Ecochain to make it scalable.\u201d <\/b><span style=\"font-weight: 400;\">\u2013 Rik Koelma, Sustainability Data Analyst at Van Wijhe Verf<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Rik\u2019s first move was to rebuild everything from scratch \u2013 back to basics: What data do we have today? What are we missing? What software could actually help us?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That reflection led to a clear conclusion. The company needed a product impact data foundation built for both current and future needs. One that could handle detailed raw material modeling, organize data for third-party verification, scale from single-product footprints to portfolio-wide EPD publication, and be robust enough that knowledge wouldn\u2019t sit with just one person.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-22063 size-full\" src=\"https:\/\/ecochain.com\/wp-content\/uploads\/2026\/05\/Afbeelding-projectbeschrijving-van-Wijhe-Verf.png\" alt=\"\" width=\"1200\" height=\"630\" srcset=\"https:\/\/ecochain.com\/wp-content\/uploads\/2026\/05\/Afbeelding-projectbeschrijving-van-Wijhe-Verf.png 1200w, https:\/\/ecochain.com\/wp-content\/uploads\/2026\/05\/Afbeelding-projectbeschrijving-van-Wijhe-Verf-300x158.png 300w, https:\/\/ecochain.com\/wp-content\/uploads\/2026\/05\/Afbeelding-projectbeschrijving-van-Wijhe-Verf-1024x538.png 1024w, https:\/\/ecochain.com\/wp-content\/uploads\/2026\/05\/Afbeelding-projectbeschrijving-van-Wijhe-Verf-768x403.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2 style=\"margin-top: 40px;\">The Solution: Building a scalable, verification-ready product footprint foundation with Ecochain<\/h2>\n<p><span style=\"font-weight: 400;\">Van Wijhe Verf relied on Ecochain to build a structured LCA foundation that could scale from a handful of product calculations to verified EPDs across the full portfolio.\u00a0<\/span><\/p>\n<h3>The four key reasons Van Wijhe Verf doubled down on Ecochain as their core LCA platform<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Built for scale <\/b><span style=\"font-weight: 400;\">\u2013 Van Wijhe Verf needed to move from a few product calculations to 72 verification-ready EPDs without proportionally increasing effort or rebuilding everything from scratch each time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>One transparent product footprint system instead of many<\/b><span style=\"font-weight: 400;\"> \u2013 Manual scripts and scattered files had to be replaced with one centralized modeling environment paired with their LIMS package for data support \u2013 where every raw material, assumption, and product is documented, traceable, and built for verification and reuse. No more single-person dependency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Structured raw material modeling<\/b><span style=\"font-weight: 400;\"> \u2013 Ecochain provided a clear way to model, document, and justify raw materials in a way external verifiers would accept. This structured approach also ensured their data aligned with publication platforms such as MRPI, making portfolio-wide submission and future automation possible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>LCA and EPD expert support without traditional consultant dependency <\/b><span style=\"font-weight: 400;\">\u2013 Beyond software, Van Wijhe wanted experienced specialists who could support methodology and background reports. Instead of paying thousands euros per EPD with traditional consulting services, Van Wijhe Verf gets Ecochain specialists embedded in their process.\u00a0<\/span><\/li>\n<\/ul>\n<blockquote><p><b>\u201cWhen you create an EPD with Ecochain, you can&#8217;t hide behind assumptions. Every ingredient needs to be broken down, modeled, and justified \u2013 exactly what external verifiers need to see. You have to be able to demonstrate to an external verifier that you&#8217;re doing it the right way \u2013 and Ecochain enables you to document all that data properly.\u201d <\/b><span style=\"font-weight: 400;\">\u2013 Rik Koelma, Sustainability Data Analyst at Van Wijhe Verf<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Ecochain gave Van Wijhe Verf the structure they had been missing. Instead of Python scripts and manual calculations, they now work in a single source of truth for modeling and reporting product environmental impact. What strengthened that foundation was the combination of software and expert support \u2013 with Ecochain product experts available whenever deeper methodological questions or verification requirements arose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The collaboration model was straightforward: Rik handles the day-to-day modeling and data management in Ecochain software. Ecochain&#8217;s product expert provides the support along the way \u2013 particularly for verification-ready background reports that external auditors scrutinize.<\/span><\/p>\n<blockquote><p><b>\u201cEcochain\u2019s LCA experts supported me with background reports, especially in the beginning. The idea is that we build the knowledge internally \u2013 I handle the work, and they support when complexity increases. As time went on, my understanding improved and I could challenge things more critically myself. I didn\u2019t have to become an LCA expert overnight.\u201d <\/b><span style=\"font-weight: 400;\">\u2013 Rik Koelma, Sustainability Data Analyst at Van Wijhe Verf<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The partnership works because both sides understand the real goal: not just environmental certificates, but defensible, actionable product impact data that changes how the business operates.<\/span><\/p>\n<h2>The Result: 70+ EPDs generated and a transformed approach to sustainability<\/h2>\n<p><span style=\"font-weight: 400;\">By investing in Ecochain, Van Wijhe Verf moved from fragmented product footprint calculations to a structured, portfolio-wide approach for modeling, verifying, and publishing EPDs at scale.\u00a0<\/span><\/p>\n<h3>The three biggest success outcomes Van Wijhe Verf achieved with Ecochain<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scaled from 0 to 70+ verified EPDs efficiently <\/b><span style=\"font-weight: 400;\">\u2013 Van Wijhe Verf initially targeted around ten EPDs, but once they understood the economics, the decision was clear: publishing a large portfolio via <\/span><a href=\"https:\/\/ecochain.com\/webinars\/product-impact-meten-verifieren-en-publiceren\/\"><span style=\"font-weight: 400;\">MRPI through Ecochain<\/span><\/a><span style=\"font-weight: 400;\"> cost almost the same as publishing only a handful. Because products were structured from raw materials upward and reusable across the portfolio, Van Wijhe Verf could model their entire portfolio in Ecochain once and replicate at scale, rather than starting over for each product. By early 2026, more than seventy EPDs were either published or in final verification, positioning them as one of the paint industry\u2019s most comprehensive portfolios.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hotspot discovery drives product innovation<\/b><span style=\"font-weight: 400;\"> \u2013 Titanium dioxide (the white pigment in nearly every paint) accounted for 30-35% of Van Wijhe Verf&#8217;s purchased goods impact. In certain products, it spiked to 40-50% of total footprint. This insight led directly to the <\/span><a href=\"https:\/\/vanwijheverf.nl\/nl\/nieuws\/flowerpower\/\"><span style=\"font-weight: 400;\">Flower Power Paint<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 a new low-impact concept without titanium dioxide. Hotspot analysis is now standard in their product development process.<\/span><\/li>\n<\/ul>\n<blockquote><p><b>\u201cWith Ecochain, you see which products have the highest impact. But you might also discover something counterintuitive: a product might have a high per-unit footprint, but if you sell very little, it doesn&#8217;t move the needle on company impact. Meanwhile, a low-impact product you sell massive quantities of \u2013 that&#8217;s where a 10% reduction actually matters.&#8220; <\/b><span style=\"font-weight: 400;\">\u2013 Rik Koelma, Sustainability Data Analyst at Van Wijhe Verf<\/span><\/p><\/blockquote>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sustainability became a procurement criterion<\/b><span style=\"font-weight: 400;\"> \u2013 With clearer insights from Ecochain software, purchasing decisions at Van Wijhe Verf evolved. Where discussions once focused primarily on performance requirements like coverage and durability, they now also include environmental impact. As Rik explains, when comparable suppliers exist, environmental transparency can influence which partner they move forward with. With reliable product impact data on the table, procurement, sales, and R&amp;D share a common, objective basis for decision-making. In practice, this shift also encourages suppliers to strengthen their own environmental reporting \u2013 contributing to a more transparent and informed value chain overall.<\/span><\/li>\n<\/ul>\n<blockquote><p><b>\u201cWe were able to generate and verify all 72 EPDs at once using Ecochain \u2013 a scale that wouldn\u2019t have been possible without the right software and the right expertise behind it.\u201d <\/b><span style=\"font-weight: 400;\">\u2013 Rik Koelma, Sustainability Data Analyst at Van Wijhe Verf<\/span><\/p><\/blockquote>\n<h2>Paint manufacturers who own their product footprint data win long-term with Ecochain software<\/h2>\n<p><span style=\"font-weight: 400;\">Instead of treating Ecochain as a tool to simply meet regulatory requirements, respond to tenders and win new customers, Van Wijhe Verf uses it as the foundation for every sustainability decision \u2013 from supplier selection to product development.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They moved from scattered calculations to a structured, scalable product portfolio. From assumptions about impact to measurable hotspots. From reacting to EPD requests to proactively publishing them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rik\u2019s advice to other paint manufacturers is clear: start earlier than you think you need to.<\/span><\/p>\n<blockquote><p><b>\u201cStarting early makes all the difference. You really can\u2019t begin too early. When customers start asking for EPDs or product footprint data, you need the knowledge and structure in place. That\u2019s not something you build overnight.\u201d <\/b><span style=\"font-weight: 400;\">\u2013 Rik Koelma, Sustainability Data Analyst at Van Wijhe Verf<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The green wave is moving globally. Regulations like <\/span><a href=\"https:\/\/ecochain.com\/blog\/cpr-regulation-why-manufacturers-cant-afford-to-ignore-it\/\"><span style=\"font-weight: 400;\">CPR<\/span><\/a><span style=\"font-weight: 400;\">, CSRD, and <\/span><a href=\"https:\/\/ecochain.com\/blog\/digital-product-passports-dpp-everything-manufacturers-need-to-know-19-questions-answered\/\"><span style=\"font-weight: 400;\">Digital Product Passport <\/span><\/a><span style=\"font-weight: 400;\">requirements keep tightening. The market will eventually demand what Van Wijhe Verf is building voluntarily now. The companies that wait until customers demand EPDs will face steeper learning curves, higher costs, and internal pressure. Building knowledge and structure takes time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One challenge Rik flags for the broader industry: there&#8217;s still no shared raw material database or strict product-level standardization in the paint sector. Manufacturers often model similar materials differently. &#8222;I used to do it my way, and other paint suppliers did it in another way. And then you get differences that can easily be avoided if there was a common standard.&#8220; It&#8217;s a reminder that transparency and defensibility aren&#8217;t just about having the right tools \u2013 they require shared standards the industry is still working toward.<\/span><\/p>\n<p><b>Ready to scale your product footprint certifications like 450+ manufacturing teams?<\/b><b><br \/>\n<\/b><a href=\"https:\/\/ecochain.com\/demo\/\"><span style=\"font-weight: 400;\">Book a demo<\/span><\/a><span style=\"font-weight: 400;\"> to explore how Ecochain helps you create a scalable LCA foundation and publish verifiable EPDs, PCFs, and CPR- and PEF-aligned product data \u2013 while keeping full ownership of your models and results.<\/span><\/p>\n","protected":false},"featured_media":22064,"template":"","categories":[78,52,73,122,74],"industries":[],"use-cases":[],"departments":[],"class_list":["post-22062","customers","type-customers","status-publish","has-post-thumbnail","hentry","category-carbon-management","category-ecodesign","category-environmental-product-declaration-epd","category-product-footprint","category-scope-3-supply-chain-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Koninklijke Van Wijhe Verf scaled 70+ verified EPDs and turned product footprint data into innovation with Ecochain - Ecochain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecochain.com\/de\/customers\/how-koninklijke-van-wijhe-verf-scaled-70-verified-epds-and-turned-product-footprint-data-into-innovation-with-ecochain\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Koninklijke Van Wijhe Verf scaled 70+ verified EPDs and turned product footprint data into innovation with Ecochain\" \/>\n<meta property=\"og:description\" content=\"Van Wijhe Verf, a Dutch paint and coatings manufacturer, needed to move from fragmented product footprint calculations to a scalable, verification-ready EPD approach. 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