Jochem Mos, founder and R&D Director of Ecochain, is driven by his vision of a prosperous future. He believes the circular economy is a system that will sustain prosperity for future generations, – and that a life cycle approach is a valuable method to measure the progress towards circular business models. As a Life Cycle Assessment Expert with an MSc Business degree, he became much inspired by the works of Bob Willard*. Due to his background, he was quick to learn how sustainability measures can leverage business profitability.
‘How can I help companies to install a framework that quantifies the business value of sustainability?’
He was convinced that if everyone would understand how to quantify the business value of sustainability, everyone would want to become sustainable. However, he foresaw one big problem; companies had little to no access to what we now call Environmental Intelligence. How would companies know where to start? How would they discover key leverage points and set measurable goals?
Jochem decided he would do everything he could to help companies get the insights they needed to make sustainable change.
‘If everyone would have access to Environmental Intelligence, every business could capitalize on sustainability’
The only method that could deliver a measurable framework for business was Life Cycle Analysis, but that methodology had some restrictions; Life Cycle analyses where focussed around products and it outputs where hard to consolidate and extend to a company footprint. So the scope was too limited for integrated analyses. On top of that, conducting an LCA was also very costly and time-consuming, and delivered very little return on investment. Jochem decided this had to change. It should become much easier for companies to gain insights into their footprints and leverage sustainability to increase profitability.